Tutorial 5: Finding the right Keyword

• Thorough market research is a prerequisite for earning money through blogging
• In Internet marketing, ‘keyword research’ plays an important role.
• People surf the ‘net by typing in keywords or phrases and then waiting for a search engine to find sites where these keywords are mentioned.
• If one can find out which keywords are most often searched for, one could plan the information in one’s blog so that it will relate directly to the common keywords.
• Keywords give an idea of the ‘demand’ for a particular product.
• The other side of the equation is the supply side. This will be the topic of a future tutorial.
• Blogger mentions that there are many ‘keyword tools’ on the market. Some are free and others can be bought, usually as part of a larger package.
• It is suggested that one starts by using some of the free tools that can easily be found by typing in the phrase ‘free keyword tools’ into the Google search bar.

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